The Brand

originsa garden of dreams

La Closerie des parfums is a tribute to these secret botanical gardens in Paris which combined refinement of the senses with a playful imagination.

La Closerie des Parfums takes its name from these secret gardens set up in Paris in the eighteenth century. Trees, plants and flowers created an array of aromatic alcoves: inspiration was everywhere. During each blooming season, essences always mingled into new compositions.

The Closerie is a garden of the senses and a door to imagination. When it offered a fragrance, it revealed a new horizon.

storiesfragrance as a legacy

Nearly fifty years ago, the Madrid family developed a passion for the world of fragrance.

The Madrid family, founders of La Closerie des Parfums, great lovers of perfumes and art de vivre à la Française. A beautiful venture where tradition is shared and reinvented.

In 1972, Antoine and his brother Hervé opened their first studio, whose fragrances were highly successful in the Americas. They pursued their love for challenger by acquiring and reviving several beauty houses. Today, the two brothers have embarked upon a new adventure with Hervé’s daughter Valérie : a return to the essence of French perfumery. This is how The Closerie des Parfums was created.

Valérie Madrid named the family’s new studio “closerie” to recall that Parisian garden that combined refinement of the senses with a playful imagination.

Valérie Madrid

inspirationsan elegance inspired by journey

Between French tradition and dreams from afar, Valérie Madrid imagined her collections around simple concept : the union of a precious substance and spices from aroud the world.

It all begins with the selection of a material, a foundation, a structure. The essence must be grand. Its nobility vows for its long lasting scent, its distinction affirms its elegance. It acts as an olfactive canvas upon which, the spices soon appear. But the encounter is never due to serendipity. Some materials pair better with berries, while others and barks are match made in heaven. Thus the scents of the world journey to form secret alliances, like perfumed escapes…

· Recipe of the Closerie ·

A PRECIOUS
BASE
+
VARIATIONS
OF SPICES
=
A THOUSAND
DESTINATIONS

« For me, the idea of the closerie is ideal. First, because it is a garden which curates the must beautiful essences. But also because you go there for a change of scenery. Our fragrances are designed from this duality. Always mixing the familiar with the unknown. Combining a delicate Parisian memory with the seductive promises of faraway lands. I am originally from Bordeaux, the renowned spice hub, and I like to dream of other horizons. With the closerie, I can combine my taste for exoticism with the great institution of French perfumery »

— Valérie Madrid

encountersportraits of perfurmers

Here, one never embarks upon a journey alone.

Each fragrance is designed by Valérie Madrid in partnership with a master perfumer.

A play on affinity and character for unique creations.

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